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The 2025 Massenomics Lift Hard, Live Easy powerlifting and strongman event is set for Saturday, July 19 at the Best Western Ramkota in Aberdeen. Aberdeen Insider file photo by Robb Garofalo.

Third Massenomics companion features new home, apparatus; cottage cheese-eating contest

By Robb Garofalo 07/17/2025

In its third year, the Massenomics Lift Hard, Live Easy powerlifting event has a new home and a new challenge…….

Massenomics co-owners Tanner Baird, left and Tom DeFea, right, present Sioux Falls lifter Bryce Wollman with an award following last year's Lift Hard, Live Easy Classic. Courtesy photo.

Massenomics powerlifting classic adds strongman events, more competitors

By Robb Garofalo 07/19/2024

One year old and now substantially larger. That’s the best way to describe the second Lift Hard, Live Easy Strongman……

Tanner Baird competes in a powerlifting competition. Massenomics Gym will host a powerlifting event Saturday, July 22 at the Odde Ice Center. Courtesy photo

Canadian tank driver to visit Aberdeen for powerlifting competition

By Robb Garofalo 07/20/2023

Of the 60 or so powerlifters expected in town for a meet this weekend, nobody has a story quite like……